How To Create The Best Reels On Instagram As A Brand

Create engaging reels and be an Instaboss

Are you sweating trying to make your Reels look like an effortless mix of on-trend and on-brand? Spending *cough cough* way too long on a 30 second video and not seeing any results? Lucky for you, we’re here to help. Who are we? Glad you asked. We’re a female-founded creative social media agency that builds brands into relevant household names.

The Edit’s clients alone reach 100 million+  users per day. Today we’re tackling tips + tricks to make the most out of the Instagram Reels feature, and highlighting a few brands who are absolutely killing it with their Reels content. 

What are Instagram Reels 

First up: let’s recap exactly what Reels are. In its most basic definition, Instagram Reels are first & foremost, videos. These short-form videos can be up to 60 seconds and are fun ways to capitalize on trending moments in pop culture, form a brand identity, and engage with your community. Like the popular Instagram Stories format, Reels can feature filters, captions, and more. Unlike stories, Reels do not disappear after 24 hours which makes them even more important in building up a content library.

Where to Find Reels on Instagram

Feel like you’re on Instagram but aren’t seeing many Reels? Make sure you know where to look.  At the bottom of the home page, you’ll find a Reels icon. This will open a scrollable tab full of trending Reels (essentially Instagram’s version of TikTok’s “For You” page). When on a brand’s individual Instagram profile, you can click on the Reels icon to specifically view their collection of Reels. If a Reel is particularly powerful, it’s not uncommon for it  to be saved  to the main feed as well to maximize exposure. 

Finding Trending Sounds 

If you’re already a pro at browsing Reels, you’ll see a lot of trending sounds that are familiar…and that’s probably because you just saw it on TikTok. Oftentimes, popular audio originates on TikTok and then finds its way to Instagram via recycled content shared to both platforms. However, it’s better to use original audio, and here’s why. The reason you want original audio in your Reels you uploaded to Instagram yourself is because it has the possibility to go viral. This could help your brand get discovered as other users need to credit you when using it. And just because you’re using trending audio doesn’t mean you can’t add original audio too. Utilize the voiceover tab to speak directly in your Reel. This allows you to be discovered via the background trending sound, while still adding originality to your content. Don’t want to create your own original audio, but sweating over the formalities of copyright law? While it is definitely illegal to add copyrighted music to your Instagram, you can add music from IG’s in-app library of tracks, worry-free. 

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