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Creating content is really easy if you’re constantly documenting everything happening to you and poetic enough to twist it into an allegory of sorts that’s relatable. After all, if you’re consciously or unconsciously building a brand, you have to create a story. Or at least polish the one you didn’t realize you’ve been weaving all your life.
A powerful brand can create lots of avenues for us to thrive, from being memorable to being hated. All of that starts with the content we reveal to our audience. Some people will follow us on the journey for life, while others transient. But we want at least as many eyes experiencing what we have to offer as our end goal.
Even if a target demographic doesn’t like it, at least they learned what they are willing to put up with and we learn what kind of content to post. What kind of value to contribute to the endless hole that is online.
Delivering value in some form or another is what defines us online and in real life.
There are so many types of content to produce, overthink in the creation process, and then dispose. Stalwart pieces received well are what we want to replicate, but still within the confines of our brand values.
Click the button below to get the scoop on A 10 Step Guide to Creating Great Content.
Staying in people’s sights, even when it’s in the rearview mirror, is the goal. You want to stay consistent when being in the spotlight, whether it’s promoting your business, getting more eyes on your content, or simply just staying connected with the ones you love.
How To Automate Posting On The ‘Gram
Aside from my personal account, I created this wonderful space for female business owners – specifically toward coaches, consultants, and especially influencers – to stay motivated. It can be a challenge to remain consistent, but consistency is what creates success in my book!
That’s why I use Planoly. It automatically posts for me and I can see how my feed looks before posting. It also stores my hashtags (I have over 62 sets, because I try to use all of the most relevant tags with 30 opportunities to be seen.) I can see what’s scheduled, which posts do optimally during what time of day, and easily go back to fix captions when I need to. Click here to see what Planoly can do to help you grow, monetize, and stay consistent with your account!
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