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I remember back in the day when Stories came out, I thought they were so silly. Had zero interest in even entertaining the idea of using them. Then I realized it’s just like blogging!
To elaborate, it creates the trilogy effect. What’s that?
You know how J.K. Rowling or any writer of a novel releases a new book that’s selling like mad and everyone is hyping it up? But apparently that’s not the first book of its series, so you HAVE to go back and get the first book also.
The power of the trilogy effect is relevance.
Constantly doing something new to catch people’s attention is a power in itself, especially when it comes to establishing your personal brand.
We forget about Angelina Jolie when she’s not being interviewed by Vogue or has a new movie out. Sometimes we might wonder what she’s up to for a second, but ultimately forget about her. (Now that she’s started her own Instagram, we can catch up personally!) Another thanks to why social media is great – stay connected.
Staying in people’s sights, even when it’s in the rearview mirror, is the goal. You want to stay consistent when being in the spotlight, whether it’s promoting your business, getting more eyes on your content, or simply just staying connected with the ones you love.
How To Automate Posting On The ‘Gram
Aside from my personal account, I created this wonderful space for female business owners – specifically toward coaches, consultants, and especially influencers – to stay motivated. It can be a challenge to remain consistent, but consistency is what creates success in my book!
That’s why I use Planoly. It automatically posts for me and I can see how my feed looks before posting. It also stores my hashtags (I have over 62 sets, because I try to use all of the most relevant tags with 30 opportunities to be seen.) I can see what’s scheduled, which posts do optimally during what time of day, and easily go back to fix captions when I need to. Click here to see what Planoly can do to help you grow, monetize, and stay consistent with your account!
But what are the benefits of raising engagement?
- you have better numbers to offer on your media kit for brands to pay you more in a collab
- the algorithm pushes more of the right people (target audience) to see your content
- Instagram favors your content and shares it with even more people, helping your profile grow!
Enough said – Click the button below to check out the 10 Story Ideas to stay relevant, raise your engagement, and grow your account instantly.
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