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But is it true?! All your questions answered

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There have been rumors swirling around that “Instagram said 8-15 Hashtags are the current amount of hashtags you should be using”.

According to an “Instagram Source”, the reason for this is that using too many hashtags of different kinds can confuse “the algorithm”.

A lot of you have been asking my thoughts so I wanted to dive in and chat about it.


1. People “talk to Instagram” all the time.



Was this someone who has actually developed the algorithm? Or are they just an assistant?

We will never know so I say, take it with a grain of salt.

Until Instagram puts out a message themselves or from their creator account, I don’t take any of these “rumors” as full truth.

There have been rumors swirling around that “Instagram said 8-15 Hashtags are the current amount of hashtags you should be using”.

According to an “Instagram Source”, the reason for this is that using too many hashtags of different kinds can confuse “the algorithm”.

A lot of you have been asking my thoughts so I wanted to dive in and chat about it.

Check out how far Instagram will get you by turning your SOUND ON for this reel!



1. People “talk to Instagram” all the time.



Was this someone who has actually developed the algorithm? Or are they just an assistant?

We will never know so I say, take it with a grain of salt.

Until Instagram puts out a message themselves or from their creator account, I don’t take any of these “rumors” as full truth.

6 Benefits of Rejection by @giagdixon



2. Instagram does NOT has a “ONE Size fits all” strategy. (NOT EVEN ADS )

Blanket statements like this never work for everyone..

There are 1 BILLION plus users on Instagram!

We all have different niches, different ideal clients, we all live in different places.

If it was a one size fits all, using 30 hashtags would have crushed it for everyone everytime. Reels would blow up everyone’s account.

Organic social media is wayyyyyy to complex with way too many variables to be a one size fits all.

Why you should always respond to trolls by @giagdixon

3. Your Instagram “numbers” and “reach” aren’t low just because you are using 30 hashtags.

It’s SUMMER, the world is opening back up again, people are going back to work and overall the world is spending a LOT less time on their phones.

I think we can get too attached to the numbers and performance of individual posts and it’s easy to blame something like Hashtags to be the culprit.

I’m not saying it isn’t hashtags, it sometimes very well could be, but the likelihood of it ONLY being a problem with your hashtags is slim to none.

There are at LEAST 7+ variables I can think of that affect your Instagram growth. MY advice? Stop looking at day to day stats and look at 30 days at a TIME!

The bigger picture gives SO MUCH MORE accurate data. So post daily for 30 days and then analyze that shit!

4. TEST 15 Hashtags out before you take it as the “truth”.

I’m not talking one post. I’m talking 30+ posts. I never believe anything without trying it out myself FIRST! If you want to see if it works better, try it and test it and get your OWN data!

Connect with me personally on Instagram @GIAGDIXON

5. Hashtags aren’t meant to be the end all be all solution

Hashtags are a TOOL.

When you use them correctly, they give you WAY more opportunities to grow than when you don’t use them.

I keep my Hashtag expectations lowwww and I use them with strategy.

If 15 people discover you from hashtags or 1,500 it’s ALL A CELEBRATION!

That’s people who didn’t know who you were and are now aware of you and your business! BECAUSE OF A HASHTAG.

That’s kinda the POINT!

Some of us have gotten to this place where we expect outrageous numbers from hashtags and when we don’t get them we get pissed off.

Instead of having attachments to huge numbers, what if we set our goal to just help 1, 5 or 10 people per day?

Then when we hit 1, 10, 100 or 1000 we celebrate BIG!

You will always reach more people long term when you use Hashtags vs when you don’t.

Know that if you ever have questions—I’m only an email/DM away!

Warmly,

Gia Dixon

P.S. Connect with me personally on Instagram @GIAGDIXON 

Have something to add? I’d love to know your thoughts on the new Insta algorithm ideas in the comments below!

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