The Essential 4-Step Ad Copy Framework

Because marketing should be a walk in the park

1. Call out [MARKET] + [DESIRE] OR Call out [MARKET] + [PAIN]

DESIRE examples:

  • Want to [DESIRE]?
  • Read this if you want to [DESIRE]

PAIN examples:

  • Struggling to [PAIN]?
  • Frustrated by how hard it is to [PAIN]?

2. Tell them what life would be like when [DESIRE] is achieved?

Examples:

  • Imagine [DESIRE]
  • Are you ready to [DESIRE]?

3. Tell them what you got that will help them get their [DESIRE] faster and easier

Example:

  • I’ve got a brand-new video series/ Cheat Sheet that shows you how to [SPECIFIC BENEFIT] faster and easier than you thought possible.

4. Call to action

Example:

  • “Simply click the link in this post to get it.”

Industry Example: GREEN SMOOTHIES

1. Call out [MARKET] + [DESIRE]

Want to jump-start your weight loss, increase your energy level and clear your mind?


2. Tell them what life would be like when [DESIRE] is achieved?

Imagine looking slimmer and feeling healthier?

Well, I have good news!


3. Tell them what you got that will help them get their [DESIRE] faster and easier

I’ve got a brand-new video series that shows you how to make quick, easy and DELICIOUS green smoothies that are filling and healthy for the whole family.

You’re going to love it!


4. Call to action

Simply click the link in this post to get it.

I can’t wait to hear about your transformation.

What is something you struggle with when creating ads for your products or services? I’d love to know more in the comments.

About This Blog

Hello Gorgeous! 💐I’m Gia G. Dixon - brand and image consultant. 👯‍♀️ I help ladies thrive with resources on how to position themselves as the empowered beauties they are. 👩🏻‍💻This is where you will find all the ways to challenge your ideas of luminosity inside and out. 💌 Here is to being the best version of yourself on your glow up journey!🥂

Learn how to get paid as a microinfluencer, get access to my fashion + beauty PR list, and monetize your content in this masterclass.

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