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The Essential 4-Step Ad Copy Framework

1. Call out [MARKET] + [DESIRE] OR Call out [MARKET] + [PAIN]

DESIRE examples:

  • Want to [DESIRE]?
  • Read this if you want to [DESIRE]

PAIN examples:

  • Struggling to [PAIN]?
  • Frustrated by how hard it is to [PAIN]?

2. Tell them what life would be like when [DESIRE] is achieved?

Examples:

  • Imagine [DESIRE]
  • Are you ready to [DESIRE]?

3. Tell them what you got that will help them get their [DESIRE] faster and easier

Example:

  • I’ve got a brand-new video series/ Cheat Sheet that shows you how to [SPECIFIC BENEFIT] faster and easier than you thought possible.

4. Call to action

Example:

  • “Simply click the link in this post to get it.”

Industry Example: GREEN SMOOTHIES

1. Call out [MARKET] + [DESIRE]

Want to jump-start your weight loss, increase your energy level and clear your mind?


2. Tell them what life would be like when [DESIRE] is achieved?

Imagine looking slimmer and feeling healthier?

Well, I have good news!


3. Tell them what you got that will help them get their [DESIRE] faster and easier

I’ve got a brand-new video series that shows you how to make quick, easy and DELICIOUS green smoothies that are filling and healthy for the whole family.

You’re going to love it!


4. Call to action

Simply click the link in this post to get it.

I can’t wait to hear about your transformation.

What is something you struggle with when creating ads for your products or services? I’d love to know more in the comments.

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Gia G. Dixon
Gia G. Dixon

I’m Gia G. Dixon, an ILM certified etiquette consultant. Here is my guide to elegant style, high quality living, and little things that make your daily life glamorous.

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