Pinterest is expanding its skin tone range feature to thirteen additional countries including France, Italy, Spain, Germany, Switzerland, Austria, Netherlands, India, Indonesia, Mexico, Argentina, Brazil and Colombia.
What is the skin tone range feature?
It’s a fantastic tool which allows Pinners to refine their beauty-related searches based on a set of skin tone ranges. With more than 80 million Pinners searching for beauty ideas over the past month, Pinterest wants to continue making it easy for Pinners to discover beauty inspiration that is personalised and relevant to them individually.
Over the past year, Pinterest saw a 5x increase in Pinners using the skin tone range feature to discover beauty ideas on Pinterest, continuing to prove they have a globally inclusive platform where you can see YOURSELF represented.