“Your business is not just about you. It’s about the people you’re meant to help.”Selena Soo
That quote is an important truth for any entrepreneur holding back from stepping into the spotlight.
If you’ve ever told yourself:
- “I find it hard to ‘brag’ about myself. It’s just not my style.”
- “Who am I to say I can do this? Other people know a lot more than me.”
- “I just want to help people. It’s not about getting attention for myself.”
…I get it. Especially that last one.
But one thing I’ve realized is, if you want a business that REALLY helps people, you have to put yourself out there.
There’s one simple trick that gets you clients everytime.
Serve Your Audience (AKA an easy fix to your client-getting woes)
How to serve these lovely people:
Do whatever the hell it is they want. Not what the Instagram algorithm tells you or what’s trendy on Tiktok.
Do what’s good for your audience. Know what your ideal customers like and are dreaming about. Speak specifically to those people so it feels like you’re reading their mind. It will benefit your business’s brand and wallet in the end.
It’s definitely a challenge taking yourself out of your comfort zone, but that’s why you need to change your relationship with discomfort. Make discomfort your best friend and your new favorite word. You put discomfort to sleep at night and hold its hair back when they get sick after too many drinks.
There is no way people are going to know who you are, what you do, and how great you are at it if nobody has ever heard of you. You have to get used to uncomfortable questions as you would asking people for a review or testimonial when you know you did your best work on a project.
You have to answer random strangers’ questions in your DMs when they replied to you story or made a comment on your social post. It might even look like giving your 2 cents on someone’s question in a Facebook group and offering to personal message them right after.
If people don’t know you exist, they will never warm up to what you have to offer. Don’t be afraid to show up, because it’s 89% of the job as a service based business.