It sounds silly but actually starting is a huge step. There are tons of people with great ideas who have so much input and know all this theoretical business. However, implementing is a whole other narrative. People aren’t known for taking risks. Only memorable people are and there’s only a handful of them considering how many strangers there are in the world.
Getting off your ass and actually creating something that generates profit is exceedingly fabulous when you find out you can pay your bills, and even live off your ideas. They say to start before you’re ready and polish your prowess later.
Blogging is a good example. There’s so many aspects to blogging that take time for things to pick up. The US–especially California–is not like Singapore or Hong Kong where the free market takes less than an hour to start a business and fill out the paperwork. Here, the middlemen can be so much work that it can even prevent you from finishing a simple task.
I choose blogging because of the mythical Google Sandbox. Not 100% sure if this is real but it makes a ton of sense. They say if you build a website, to get organic traffic from it without external marketing is impossible within the first 6 months. All due to Google stopping you to make sure you’re consistent enough with your posts, SEO, and fresh content. It’s called getting stuck in the Google Sandbox. Imagine your website as a grain of sand. The purpose of this is to weed out the scam websites that people create in an hour to phish people’s info. That way if their SEO is legit, they can’t simply rise to the top and scam people instantly. Scammers are the lease consistent websites–for the most part.
Those who are successful are consistent. Some people seem like they blow up in what seems to be overnight. But the truth is they probably have been working for 7 years low-key. So hang in there and keep doing your thing! People will drink the kool-aid eventually.
3. Niching Down
This is so hard to wrap your mind around if you’re a newbie. It took me almost 6 months (and 3 businesses) to figure this out. (I’m sure if I kept with the other 2 businesses I’d have built something by now, but my latest business had insane turnaround so I know I’m in the right place.)
Niching down is different for everybody. That’s why it’s so difficult. It’s such a broad phrase. But niching down for me was getting rid of clients. Getting rid of services. Finding only 2 services I could offer. I spread myself so thin producing so many services without a team and quickly learned what I loved doing.
For others it could mean, only serving a really, really tiny group of people. Say, only those interested in assembling quilts. Rather than just brunettes from Southern Portugal. One is harder to spot right away, but those people are probably your meal ticket!
4. Managing Time
If you’re experiencing burnout, welcome to the club!
There’s so many wonderful things about being an entrepreneur and discovering what it means to truly work hard and work smart. But working efficiently and productively is better than just being busy with tons of work. If you don’t manage your time, you might find yourself working 5 cents an hour because of all the time you’re putting in in comparison to your revenue.
Manage your time wisely and create a careful schedule. Block out time to eat. Block out time for a break. Work on that plan until it’s perfect. It’s totally worth it.
When you have a great thing going it’s important to grow. It takes conscious effort to do that however. You can’t just sell all your services/products and sell them some more. You need to find a way to automate everything so you’re not selling your time anymore. Invest in people who can do the job for you. And kudos if you can find someone who can do it even better than you.
For instance, I want to focus on creating content, so I hire someone who does my SEO. I know it’s going to cost less to take a class. However it doesn’t. It costs more, because I will take 20 hours each week trying to do everything properly, implementing the skill. That’s 20 hours I could be using toward more important ideas to set into action for my business! I rather pay someone else to do it, so I can create the quality that sells to make even more money! So it works out. 🙂
I personally haven’t experienced this yet, as I’m still in the beginning of the scaling stages. But they say people limit themselves. I’m just starting to understand this as I can see how easy it is to spread myself too thin. Now that I’m managing my time better, though I’m starting to unsee it. They say mindset is key. To grow, to reach $1 million takes conscious effort and so much planning and pushing. Some people who have the ability to grow that level don’t think they can, but with some consulting and evaluation, they can probably do 3 times that. They just didn’t know how, or have the mindset to begin with.