One Way To Find Your Brand

There are a few ways to find your brand marketing experts constantly mention. They say to find your niche, market, demographic, your why, avatar, and even coherent color scheme.

The one thing I noticed a lot don’t seem to bother with is tone of voice. Yes, it’s important to know your demographic and their language, but how you present yourself with your voice is even more imperative. It singles out the people who want and don’t want to be a part of your brand.

For instance, I curse a lot. It was never something I did before as a non-businesswoman. Just as I get frustrated or want to emphasize emotions toward a subject it happens. I am not surrounded by people who curse. (Even though my English husband has the ability to tear apart American profanity with his hardcore-my-ears-are-bleeding words.) But I just sort of grew into that result of someone who expresses themself this way.

People who would probably be a part of my audience are no bullshit people that want to get to the point. Casually. But still understand the importance of the topic.

Tone of voice can simply be found when analyzing what people think of you. Or even what you think of yourself. Go back and read your journal, your texts, your old Instagram captions.

For instance, what comes to mind in my common themes of branding and speaking are:

1. Cerebral

I take things to a whole other level when there is something I have expertise on. It can be unwanted to ramble on in a discussion, but my heart is in it and I have so much to give. The words can get technical.

2. Irreverant

With profanity, sarcasm, controversiality, risqué. Anything to get shake up the trendy topics and knock them off their path to trending. Which I think actually makes them more trendy by fighting them. Anything to be disruptive and defy what people think they want.

3. Direct

Growing up, every adult told me they thought I was going to be a writer. I guess they were partly correct in their predictions ha. I grant them that. However, to be more specific, a couple writer ex boyfriends mentioned how they thought my love letters were similar to Ernest Hemingway’s style. I wasn’t sure what they were talking about as I researched he was known for his Iceberg Theory. Straight, to the point.

4. Raw

Humans don’t think in one straight line. Sure, the more polished ones will go back and try to fix things to be more organized or a certain way now that they have a new outlook on life. But I don’t care and own up to it. If something is imperfect, I leave it that way. If there’s something stupid I said 2 years ago that people are pinning on me today, I say, “That was 2 years ago when I was going through x.” It is said that if you write how you speak, you will never have writer’s block.

Start with your personal brand first aka you. If you have a business and are trying to find your focus on achieving brand familiarity, create awareness with yourself first. What’s your brand’s tone of voice?

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