Why Being A Failure Is Great For Business

I like to call my story the Goldilocks of entrepreneurship. Yes, I’m a newbie, but I’m a very fast learner. I went from not knowing how to network to hitting up at least 50 brand representatives a day–knowing who to talk to and how to talk to the right people in a matter of months. It was a journey getting here though.

Still learning as I go though, and wouldn’t call myself an expert, but I will act like one and self-confidence goes a long way especially in my industry.

I’ve only been doing this business for less than a month but found 2 high quality clients one day in. Then reaching the threshold of over $1,000 profit in less than two weeks.

It might not sound a lot but as someone who started two businesses, throwing money out the window, only to get everything wrong, I am pretty proud of myself.

At 25, I’ve established something reputable, somewhat manageable, but most definitely profitable.

Making the right mistakes and quitting have made me infallible and hungry for more. I love diving in and taking risks.

The thing that separates my business investing husband and I apart are that when an opportunity strikes, I want in. He has to sit and think about it for a while.

When you take risks even though you aren’t ready is perfect, because you lear so much more by doing. Learning in theory is okay, but you don’t actually know how to handle day-to-day situations.

Business Model 1: Creating & Selling Art

Art was always a bit of a passion. It definitely was when I was growing up, having my first art show at 16, and my father having been a fine arts painter. He taught me everything I knew from the purist point of view, and I still use my drawing skills today for everything.

I quit my overworked and underpaid office job at a fancy Beverly Hills surgery clinic to invest in myself.

$800 for supplies, staying up day and night to figure out how Shopify worked was my burden. It was extremely frustrating as I had to relearn coding and structure of navigating an e-commerce platform.

There was a lot of red tape in between that doesn’t really apply to this story but basically nobody was buying. Everyone loved my work but couldn’t afford my years of experience and value. I could have sold everything for $50 and still made a little profit. But my husband said to keep all the paintings in case one day we do sell them and my worth is more valuable.

This was supposed to be the market that people who could afford to collect art, still could afford it doing a recession. I was doing it in the middle of the pandemic and it basically just sat there and cost me money.

Running the site, my hands hurting from having multiple brushes in my hand from painting multiple 60″x70″ canvases for 10 hours straight, and sketching all the new ideas.

It was exactly a waste because my husband put up most of the art–I produced tons of pieces that would be able to fill a gallery because they were two series.

I realized I had to put that away and move on to the next passion project I knew I could love even more and keep up.

Business 2: A Clothing Line

This was even more pain as it costed me even more time, pain and money. The stress, the work, the backbreaking hours of writing copy, hand sewing items one by one, putting my love into the packaging, wrapping, and handwritten thank you letters, measuring every single part of over 300 items, taking all the photos, scheduling photoshoots, driving all around town to scout locations, you name it.

My husband and I got into so many fights because I felt like I was breaking my back and he just sat there on his iPad playing video games and going to a regular paying job. The ugly truth was, that’s exactly what I was doing.

When every move in that business costed me valuable money and time I could be spending elsewhere, was when I realized I couldn’t do this anymore. Nobody appreciates you because there’s so much competition. They rip off your tags, which is a form of marketing, and over $300 worth of work, then they diminish your worth by comparing you to other failed brands before you even get your start.

I didn’t get it and it frustrated me in so many ways. I just wanted to quit, so I did.

It felt like a weight was lifted I was never happier.

Business 3: The industry that costed me nothing.

Technically, everything does cost you something considering time and expertise. As an influencer agent, all I need is my voice and influencers to back me up.

Some I knew was getting rid of an old iMac desktop and didn’t know how to fix it. The thing was my husband and his dad did. They put their brains together to help me create a banging ass business they’d never fully understand.

The truth is I don’t use it that much and end up bringing the lap top with me around the home. I literally can work with anywhere. It’s just a matter of finding the right people, mining everyone on only 2 social media platforms, and posting from my Instagram.

I already knew the basics of coding and how to build my new website, so I simply funneled my services on a page and marketed it on Facebook Groups toward female-owned businesses. I didn’t really need a website, but it helps my credentials to have a portfolio, About page, some industry jargon and high quality photos. It doesn’t help that my skills sell themselves online.

I feel like I get paid to post on Instagram. The truth is, I help others get paid to post on Instagram. I get to hang out with girls all day, put really cool, fashionable photos together and talk about things I love about brands with other likeminded individuals. If you’ve got the savvy, use it.

As long as I can answer emails, talk on the phone, and convince people with my negotiating skills (which I have begun to master–I got my husband to marry me two months after meeting him–yes I’m that magnetic haha).

If you take a good look back, you will realize I’m a huge fucking failure. That’s a great thing, because I can actually help my husband pay the bills from generating this business.

It’s only positive being a failure if you learn from it and make something substantial and meaningful from your lesson. I’m not saying go and fuck up your life. Try new things, be curious, and never stop challenging your noggin. Find the strengths of your personal brand, find ways to amplify them for others to hear your message, and want to share it with others.

Gia G. Dixon
Gia G. Dixon

I’m Gia G. Dixon, an ILM certified etiquette consultant. Here is my guide to elegant style, high quality living, and little things that make your daily life glamorous.

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