Why are you being off the rack when you are a custom bespoke suit? You might not exactly be haute couture just yet, but your personal brand is getting there, and you’re finding ways to make this happen.
Here are the 7 shameful mistakes influencers make when pitching to brands, holding them back from their Insta goals.
1.Your online presence sucks.
It’s important to have omnipresence on the net, but only send people the accounts you consistently keep up with. And I mean daily maintenance.
If you’re too busy for that, you should have a social media manager who is on top of this and then some. How to find that is by paying good money to the right person who is passionate, understands your niche, and has a dope portfolio. It’s definitely worth it. I can recommend one here.
But if a brand representative sees that one of your links is not up to date on your website, that’s it you have simply lost their interest. It’s a huge turn off for companies to see that you’re not on top of your shit when they’re trying to pay you money to help them market.
2. You don’t compliment the brand.
Flattery can take you a long way. But it doesn’t have to be phony. You can simply do your research first–takes one minute–go on an Instagram account the brand has, or the website, and say, “I noticed you guys used x & x in your latest campaign. It really speaks to me, because x.”
“I have been following you guys ever since you made an account, and my mom used your product since I was in the womb. That’s my level of loyalty and how great you guys are at keeping customers.”
You start off on positive terms, and it’s basically like dating. Brands want to see who you are, and you want to put your best foot forward. It’s not that hard to take a second and make a postiive observation.
3. You fix yourself into one price.
I cannot face palm harder and cannot tell you enough how many influencers told me they charged someone $X for a campaign.
They locked themselves into a price that is so low without negotiating, or even thinking it through.
I remember I had an influencer who told me she charged a company $150 for a post when my makeup artist for my personal branding shoots costs me $300. And that’s only for a half day. That literally doesn’t even cover the cost of my expenses.
4. They offer to brands that don’t work with influencers.
I understand if you’re trying to reach out to smaller brands, because the hustle is real. That’s fine. But when those smaller brands have zero budget and zero influencers they’ve ever worked with before, that’s not a good start.
There are tons of brands who are throwing millions a year into a influencer marketing and you’re completely missing out on those opportunities for someone who doesn’t even know how to draft a contract, know about licensing, and might even use your photos in the near future without your consent and paying you.
Ugh. You need to immediately swerve that, unless it’s your cousin’s brand you’re trying to help out.
5. You don’t offer anything to the brand.
There are so many things to offer, yet you still think me, me, me, me, me, me, me, because your head is in your ass. If you’re going to ask people for money, make sure you give them the world. Understate and overdeliver.
It can simply be how you word things and say, “Hey Brand, I did some research and noticed in the last campaign you were moving in this direction. If you are still trying to pinpoint that audience, I think I can help you out, because these values align. Check out my socials here.”
Get creative with it and don’t use whatever templates you found on the internet. Don’t be lazy. Gia, you mean it takes actual work, time, and effort to make money?! Get the fuck out of my face lol.
The example given above, is a simple way to lead to lightly explaining your analytics, your targeted audience, and you can also explore new things about the brand you haven’t uncovered before.
Remember, it’s like dating. It’s not a one-sided deal and you have to see if you’re a good fit for each other.
Also, another way to contribute is when you already have a properly signed deal, give more than they asked for. This will make them love you forever, it gives them options on what content they can put out, and they even might tell all their friends, partners, and other brands.
This can gain you the ultimate holy grail of repeat clients and lifetime friends.
6. Your values don’t align.
If you’re a beauty brand and you’re trying to push hair supplements or toothpaste, I can see that working. Hygiene is a part of beauty, and biologically speaking, for women, hair is a sign of strength, care, and health.
If you’re a beauty brand, but you’re asking a furniture brand to team up with you that has nothing to do with beauty furniture (such as portable chairs for makeup gigs, mirrors, etc.), then they’re probably not going to work with you.
The same way multi lifestyle vegans aren’t going to hit up a leather company for goods.
Make sure your values align and that you want to reach the right audiences together. It’s important you understand who you’re teaming up with and do research beyond what the media offers. Dig deep so you can properly help them out. It’s not just about you making money, it’s about helping a service by spreading their message, by sharing it with your audience.
Your audience will also see if you’re being authentic versus simply trying to sell out.
7. You don’t do your research.
Research, research, research.
If you noticed, I’ve mentioned research a few times in this article so far. You will look like a fool if you do not hold your end of the simple background story the brand has to offer.
You don’t have to know every single detail about the brand, but just know the basic story of what they offer, and why they started. It really helps your authenticity in the interest you have for working with the brand. Especially if they’re a big company that can really pay, you can help them out tons just by doing a little research and sharing that bit with your followers.
Reintroduce their old items, stories, and origins to your audience so they have a better appreciation for the product you’re helping sell. They might learn something and find a deeper interest in it, making you look like they hit the jackpot with influencers.
If you’re being lazy and not wanting to do the research, that’s on you. You can lead a horse to water, but you can’t make it drink. Being an influencer isn’t just asking brands for money, you’re creating long lasting relationships that help each other down the line.
Be professional, own up to it, and give more than you can ever receive. Because one day, you might blow up because of it and it pays for all your hard work and years of making it as an influencer.